India is the second largest producer of fibre in the world and the major fibre produced is cotton. Other fibres produced in India include silk, jute, wool, and Man-made fibres. 60% of the Indian textile Industry is cotton based.
So for pure indian textile I opt for Fabindia brand.Fabindia is the largest private platform for products that derive from traditional crafts and knowledge. A large proportion of these are sourced from villages across India where the company works closely with the artisans, providing various inputs including design, quality control, access to finance and raw materials.
Fabindia was founded with the strong belief that there was a need for a vehicle for marketing the vast and diverse craft traditions of India and thereby help fulfill the need to provide and sustain employment. We blend indigenous craft techniques with contemporary designs to bring aesthetic and affordable products to today’s consumers.
Fabindia’s motive is to provide customers with hand crafted products which help support and encourage good craftsmanship.Fabindia works closely with artisans by providing various inputs including design, quality control, access to raw materials and production coordination. The vision continues to be to maximize the hand made element in our products, whether it is handwoven textiles, hand block printing, hand embroidery or handcrafting home products.
The major portion of Fabindia’s product range is textile based.The textile-based product range includes ready-to-wear garments and accessories for men, women, teenagers and children.
The most beautiful thing about this brand is that they provide pure cotton, linen, silk and jute products, which are very comfortable to wear for any occassion.
What , I am wearing is all from fabindia, a red short cotton kurti paired with ivory flared palazzo and bronze metal bangles complimenting red and bronze earrings, which gives a total Indo-western look.